Sell Your Charlottesville home With A Trusted Local Expert
Selling your home takes more than just putting up a listing. You have to make the right impression from day one. As your trusted Charlottesville real estate partner, I combine local market expertise with proven digital marketing strategies to position your property where qualified buyers are already searching.
From professional staging and high-impact photography to targeted online exposure, every detail is designed to capture attention, build buyer confidence, and drive meaningful offers. My goal is to help you move forward with confidence, knowing you achieved the best results possible.
Comprehensive Real Estate Marketing Services in Charlottesville & Central Virginia
At Matthias John Realty, I follow a clear and comprehensive plan to ensure your home attracts maximum buyer attention, sells quickly, and delivers the best possible return.
Preparing Your Home for Market
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Home Preparation & Vendor Support
I begin with a full review of your property and provide tailored recommendations to make it market-ready. From deep cleaning and landscaping to repairs and upgrades, I coordinate reliable vendors to help your home stand out.
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Home Staging to Maximize Value
Professional staging highlights your home’s best features and helps buyers imagine themselves living there. Whether it’s light styling or a full redesign, staging increases perceived value and drives higher offers.
Professional Visual Marketing
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High-Impact Photography & Videography
Buyers shop with their eyes first. I use professional photography, drone footage, and video walkthroughs to create an unforgettable first impression online.
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Virtual Home Tours
For remote or out-of-state buyers, immersive 3D and video tours ensure your property gets attention from serious buyers no matter where they are.
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Print Marketing Materials
Custom-designed brochures, postcards, and a personalized House Book provide a tangible, high-quality way for buyers to remember your home and its standout features.
Strategic Pricing
& Market Positioning
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Data-Driven Pricing Strategy
Pricing your home correctly is critical. I analyze Charlottesville market trends, comparable sales, and buyer demand to set a competitive price that attracts offers while maximizing your profit.
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Positioning Your Home to Sell Fast
Beyond pricing, I strategically position your property on high-traffic platforms and with compelling messaging that ensures your home rises above the competition.
Expansive Digital & Social Media Marketing
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Online Listing Syndication
Your home will be featured on all major real estate sites — Zillow, Realtor.com, Redfin, MLS, and more— ensuring it’s visible wherever buyers are searching.
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Targeted Social Media Campaigns
I design and run campaigns across Facebook, Instagram, and LinkedIn to put your home in front of qualified buyers. These ads generate attention, clicks, and showing requests that traditional marketing alone can’t achieve.
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Search Engine & Digital Advertising
I leverage digital ad strategies and optimized online placement to ensure your listing ranks where active buyers are looking on Google and beyond.
In-Person Buyer Engagement
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Open Houses & Broker Tours
I host professional open houses and broker tours to give your home strong in-person exposure. This creates urgency and direct buyer competition.
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For Sale Signage
Professional, branded signage increases visibility and ensures buyers driving through Charlottesville neighborhoods don’t miss your property.
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Print Marketing Materials
Custom-designed brochures, postcards, and a personalized House Book provide a tangible, high-quality way for buyers to remember your home and its standout features.
Broad Network Exposure
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Nationwide Referral Network
Your listing isn’t limited to local reach. Through our national agent and buyer network, your home gains additional exposure to motivated buyers relocating to Charlottesville and beyond.
Seamless Closing & Continued Support
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Transaction Management
I handle all paperwork, deadlines, and details to ensure your closing is smooth, accurate, and stress-free.
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Support After You Sell
Our relationship doesn’t end at closing. From contractor referrals to homeownership resources, I remain your trusted partner long after the sale.
Real estate marketing that attracts local, national, and international buyers
More exposure. More qualified buyers.
Maximum results for your home sale.
I create a custom home marketing plan for every seller, designed to target local Charlottesville buyers as well as qualified national and international prospects.
My comprehensive strategy includes professional real estate photography, compelling home staging, data-driven pricing, and maximum online exposure across major real estate platforms. Every detail is crafted to highlight your property’s best features and generate stronger buyer interest.
To ensure your home stands out, I use a multi-channel approach that reaches buyers wherever they’re looking: MLS syndication, Google and social media advertising, email marketing, targeted direct mail, and exclusive industry connections. The result is more visibility, more qualified showings, and ultimately, the highest possible sale price.
Professional Photography
First impressions matter especially online. I invest in professional real estate photography to make sure your Charlottesville home stands out from the very first click.
High-quality, magazine-worthy images capture your property’s best features and drive more buyers to schedule showings. From wide-angle interior shots to stunning exterior images and aerial drone photography, every photo is crafted to highlight what makes your home unique.
Listings with professional photography consistently generate more views, more showings, and stronger offers, helping you sell faster and for the best possible price.
Expanding your
Home's Digital Footprint
Your buyers are online, and I know how to find them. I go beyond standard listings by using targeted digital marketing to put your Charlottesville home in front of the right people at the right time.
From Google advertising to retargeting campaigns and social media strategies, I create a powerful digital footprint that keeps your home top-of-mind with serious buyers. The result? More qualified traffic, stronger showing activity, and better offers.
From Google advertising to retargeting campaigns and social media strategies, I create a powerful digital footprint that keeps your home top-of-mind with serious buyers. The result? More qualified traffic, stronger showing activity, and better offers.
Social Media
Marketing
I use social media to put your home in front of the buyers who matter most. Your listing is promoted across platforms like Instagram, Facebook, LinkedIn, and YouTube with targeted campaigns that expand your home’s reach beyond traditional marketing.
Through a blend of professional photography, listing videos, press mentions, and authentic storytelling, I spotlight your property in ways that feel relatable and engaging. The result is greater visibility, more qualified interest, and stronger offers for your home.
Open Houses that attract Serious Buyers
An open house is an opportunity to create energy around your listing. I prepare your home to look its absolute best, welcoming buyers into a space where they can truly imagine themselves living.
By bringing multiple buyers together at once, open houses spark interest, create urgency, and often accelerate decision-making. This momentum helps your home stand out in the Charlottesville market and keeps buyers engaged from the moment they walk through the door.
Virtual Home Tours for Maximum Reach
Not every buyer can attend an in-person showing but with a professional virtual home tour, your property is always open. I create immersive 3D and video tours that allow buyers to explore your Charlottesville home anytime, from anywhere.
This added accessibility expands your reach to relocating families, out-of-state buyers, and busy professionals, ensuring no opportunity to connect with a qualified buyer is ever missed.
